Client:
Book of the Month
As senior digital designer, I developed email concepts for Allurial, a new Romantasy club from Book of the Month. I designed black-background, image-driven templates in Figma for mobile and desktop, blending editorial sensuality with modular flexibility for future campaigns. Since product imagery wasn’t yet available, I focused on composition, typography, and layout principles that would carry the brand’s voice even with placeholders. I created a typographic hierarchy, accent imagery, and subtle motion-inspired layering to create an “eye candy” aesthetic aligned with Allurial’s brand promise — romantic, seductive, and collectible.
Outcome
The final explorations positioned Allurial as an elevated, fashion-driven experience distinct from Book of the Month’s editorial simplicity. The templates created a flexible foundation for future marketing assets — bold enough to stand alone, yet cohesive enough to evolve into a larger digital ecosystem as the brand grows.
Project:Web and email