I took the lead in conceptualizing and implementing a revamped identity system for the brand. This encompassed a thorough rebranding process, including the redesign of the homepage to reflect the updated brand aesthetics and values. I conducted extensive research into typography, color palettes, and visual elements, drawing insights from both internal brand guidelines and external competitive analysis.
The culmination of this effort involved an exploration of text and color combinations as well as photo and art direction to ensure consistency and resonance with the brand's ethos. Additionally, I recommended tailored e-commerce solutions to enhance the website's functionality and facilitate seamless transactions for users. Through a blend of creativity, strategic thinking, and technical expertise, I successfully delivered a cohesive and visually compelling digital platform that truly reflects Square Roots' unique identity and mission.