Client:
Novo
I worked closely with the Head of Marketing and Product Design to reimagine the identity of a small business banking startup. My goal was to build a brand that felt human, energetic, and trustworthy—something that small business owners could actually see themselves in.
I led the art direction and visual design, refining typography, color, and photography into a flexible system that could grow with the company. From landing pages to card designs and marketing materials, I focused on creating a consistent and engaging experience that made the product feel both credible and personal.
The new brand connected emotionally, strengthened recognition, and helped the team communicate their mission with more confidence and clarity.
- Bounce rate improved 25%
- Engagement rate increased 14%
- Engagement time rose 3%
Project:Web and marketing