At Square Roots, my role was to redesign the brand’s website. Working closely with the farm startup’s marketing, product, and engineering team, I improved the website’s site map by streamlining information and consolidating duplicative pages and content. From there, I provided direction on the identity system rebrand and redesigned the homepage. The new brand application was completed through text and color exploration, competitive research, and recommended e-commerce solutions.
Project:Web
I took the lead in conceptualizing and implementing a revamped identity system for the brand. This encompassed a thorough rebranding process, including the redesign of the homepage to reflect the updated brand aesthetics and values. I conducted extensive research into typography, color palettes, and visual elements, drawing insights from both internal brand guidelines and external competitive analysis.
The culmination of this effort involved an exploration of text and color combinations as well as photo and art direction to ensure consistency and resonance with the brand's ethos. Additionally, I recommended tailored e-commerce solutions to enhance the website's functionality and facilitate seamless transactions for users. Through a blend of creativity, strategic thinking, and technical expertise, I successfully delivered a cohesive and visually compelling digital platform that truly reflects Square Roots' unique identity and mission.