As senior product designer, my responsibility was to design a mobile-friendly, SEO-rich editorial content hub.
Great Jones is a property management startup based in New York. The startup simplifies the experience of investing in property and renting a home for a wide range of users (investors, tenants, and field teams).
Team:Fiona Greenwood
Project:Web
I led the redesign of a crucial SEO-optimized content platform, increasing its value for marketing, brand communications, and business development and ultimately enhancing customer acquisition.
Drawing inspiration from the essence of Great Jones' brand identity, I crafted a digital editorial space that not only resonated with the brand's ethos but also provided a captivating platform for curated editorial content. Starting with wireframing to establish the skeletal structure of the blog, this initial phase laid the groundwork for the subsequent design process, ensuring alignment with both user expectations and brand guidelines.
I brought these designs to life through prototyping, providing stakeholders with a preview of the final product and enabling iterative feedback and refinement. I prioritized the integration of best-in-class SEO practices, ensuring that the blog was optimized for maximum visibility and discoverability in search engine results. This involved meticulous keyword research, metadata optimization, and content structuring, all aimed at enhancing the blog's organic reach and engagement. Through a combination of empathic design, SEO optimization, mobile-first UX, and scalable design elements, I succeeded in creating a responsive editorial blog that not only reflected the essence of the Great Jones brand but also provided a compelling platform for engaging with custom editorial content.