Client:
Book of the Month
As senior digital designer, I developed email concepts for Allurial, a new Romantasy club from Book of the Month. I designed black-background, image-driven templates in Figma for mobile and desktop, blending editorial sensuality with modular flexibility for future campaigns. Since product imagery wasn’t yet available, I focused on composition, typography, and layout principles that would carry the brand’s voice even with placeholders. I created a typographic hierarchy, accent imagery, and subtle motion-inspired layering to create an “eye candy” aesthetic aligned with Allurial’s brand promise — romantic, seductive, and collectible.
Outcome
The final explorations positioned Allurial as an elevated, fashion-driven experience distinct from Book of the Month’s editorial simplicity. The templates created a flexible foundation for future marketing assets — bold enough to stand alone, yet cohesive enough to evolve into a larger digital ecosystem as the brand grows.
Project:Web and email
One of my primary responsibilities was to establish and lead visual communication standards that distinguished our brand from competitors. Leveraging data-driven insights, I made strategic design decisions to create optimized assets tailored to each channel. This approach not only enhanced engagement but also fostered brand loyalty among our audience. Whether it was crafting compelling email campaigns, engaging social media content, or eye-catching advertisements, my goal was to seamlessly integrate our brand message across all platforms, driving meaningful interactions and conversions.