Working closely with the Head of Marketing and Product Design, I leveraged my expertise in financial services and brand strategy to spearhead a comprehensive rebrand for a small business banking startup. I led art direction and brand design, crafting a visual identity that resonated with entrepreneurs and small business owners by emphasizing relatability, energy, and trust. In addition to refining the typography, photography, and overarching design system, I designed and implemented key landing pages, credit and debit card designs, and marketing collateral, ensuring a cohesive brand presence while enhancing customer engagement and the overall user experience.
Project:Web and marketing