Lululemon

• Led research—personas, journey maps, and competitive analysis—to define the IA, wireframes, and site flows that make navigation effortless for diverse audiences
  
  
• Created a modular, content-rich system that showcases editorial, community, and product side-by-side and adapts quickly to new launches
  
  
• Prototyped and ran usability tests; iterated to improve comprehension, reduce friction, and clarify paths from inspiration to product
  
  
• Activated community. Integrated community-driven content and lightweight personalization to deepen engagement and repeat visits
  
  
• Aligned creative ambition with technical feasibility and Lululemon’s broader brand strategy to deliver e-commerce patterns that convert and scale
  
  
• Designed an experience that increases interaction while supporting business goals—without sacrificing clarity or craft