In my role as a Senior User Experience Designer, I advised on the transformation of the A/D/O’s expansive website, aligning the evolution of this cultural institution from a Brooklyn workspace to a diverse creative hub with locations in New York, Shanghai, and Berlin. This redesign project resulted in notable improvements in website navigation and user engagement, increased exposure for A/D/O's initiatives and fostered a platform for international collaboration and community growth.
A/D/O Team
Ari Joseph
Project:Web
A/D/O, multi-page redesign
In my role as UX designer at A/D/O, I led the redesign of critical pages like the homepage, calendar, editorial hub, and member directory. My approach involved a comprehensive information architecture overhaul, conducting in-depth content audits and leveraging data analytics to optimize user pathways. This resulted in enhanced accessibility and seamless navigation, especially for extensive editorial content and visitor information.
I encouraged the elevation of editorial content and authors by designing a specialized platform that highlights the esteemed authors and their engaging longform content at A/D/O.
I also created a communication platform aimed at connecting international collaborators and enthusiasts, fostering a vibrant global community of designers, artists, and writers. To ensure local engagement, I ensured high visibility of local events and exhibitions, making them easily accessible for community members and audiences.